Sustainability: The New Key Asset for Businesses
In an era of global change and dynamic business conditions, sustainability has become a vital element for companies’ success. It not only strengthens organizations’ positions in society but also creates new opportunities for growth.Telelink Business Services, a leader in system integration with over 20 years of experience, is an excellent example of how sustainability can form the foundation of business strategies and culture.
The Path to Sustainable Development: Strategy and Small Steps
Daniela Sokolova, Director of Risk and Compliance at the company, shares that the concept of sustainability became pivotal for Telelink Business Services in 2019, inspired by the UN Sustainable Development Goals.
In 2023, the company unveiled its “Strategy 2030”, encompassing 11 sustainability goals that reflect their vision for positioning in the market, society, and the world. To achieve this strategy, the company adopted small, deliberate steps expressed in short-term annual plans with measurable outcomes. This approach allows them to combine ambitious long-term goals with practical feasibility.
How to Build a Successful Strategy?
Alexandra Kamenska, Head of Digital Transformation, emphasizes that the foundation of a successful strategy lies in asking the right questions:
- Where are we now?
- Where do we want to be?
- What does sustainability mean to us?
Telelink Business Services operates with a project-based, process-oriented structure that optimizes resource use and enables risk forecasting at all levels. Maintaining certifications across eight ISO standards fosters a culture of sustainability and ensures that all processes are aligned with high standards of quality and efficiency.
Sustainability Reports: A Tool for Reputation and Management
Sustainability reports play a central role in the company’s strategy. According to Kamenska, they not only validate achieved goals but also transform concepts like “environmental preservation” and “social development” into measurable indicators.
These reports are a crucial tool for investors, providing transparent information about the return on investments. They enhance trust among stakeholders and strengthen the company’s reputation, creating a foundation for open dialogue with society.
Managing Sustainability: Teams and Initiatives
To manage sustainability effectively, Telelink Business Services relies on:
- GRC Team (Governance, Risk, and Compliance): dedicated to strategic management and compliance.
- ESG Working Group: responsible for collecting ideas and organizing initiatives.
- Certified Managers: with expertise in various areas of sustainability.
To date, the company has implemented over 20 initiatives on topics such as cybersecurity, gender equality in the tech industry, hazardous waste reduction, and collaboration with educational and social institutions.
Sustainability as a Foundation for the Future
Telelink Business Services demonstrates that sustainability is not just a trendy buzzword but a key asset that delivers strategic value. Through well-thought-out steps, a commitment to innovation, and partnerships with stakeholders, the company proves that sustainable development can drive success and competitiveness.
This example is an inspiration for any organization looking to align its business goals with a commitment to creating a better future for all.
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